The event where the entire village becomes innovation.
Primordia doesn’t take place in a venue. It takes place in Roccavivara.
For a few days, an entire village stops functioning as usual and transforms into a living laboratory of ideas, talent and decisions.
There is no main hall and no central stage.
Homes become spaces for conversation.
Squares turn into spontaneous meeting points.
The mountains become the best possible place to think without interruption.
You don’t come here to consume content.
You come to live alongside people from different countries, disciplines and perspectives who are here for the same reason: to do something different, in a place that doesn’t force you to repeat the usual.
At Primordia, the village doesn’t host the event.
The village is the event.
Where ideas are truly put to the test
Investors, startups and international talent. No stage. No noise.
At Primordia, we don’t pitch the way the rest of the world does.
And that’s not by chance.
Here, investment isn’t a spectacle.
It’s a process.
That’s why we work through three clear phases, designed to remove noise and focus on the only thing that matters: the person, the project, and its real fit with the investor.
Phase one: pre-selection.
Not everyone presents. Startups go through a prior process where what they’re building, why, and for what purpose is carefully evaluated.
Phase two: the pitch in nature.
No stages. No five-minute timers.
The pitch happens while walking, eating, or sharing time in the village.
The investor meets the founder, understands the context,
and sees how they think when they’re not in front of a screen.
Phase three: the decision.
If there’s real interest, there’s no applause and no empty promises.
The investor or business angel continues the conversation afterward, receives the necessary information, and decides calmly, without pressure or performance.
This system doesn’t speed up investments.
It improves them.
Because investing well isn’t about impressing.
It’s about understanding.
Food, nature and conversations that don’t fit into an agenda
Eating together is also a way to innovate.
At Primordia, cooking happens.
And it’s not a metaphor.
Here, food is an essential part of the experience.
Food trucks in the middle of nature, regional and organic products,
people cooking together, sharing recipes, wine and time
without rush and without labels.
Food here doesn’t accompany the event.
It’s part of the event.
The best conversations don’t start by talking about business.
They start by cutting bread, pouring wine,
asking where what you’re eating comes from
or who grew that product.
There’s no corporate catering or fixed menus.
There are long tables, fire, extended after-meal conversations
and comfortable silences where an idea appears without warning.
At Primordia, you don’t rush from one activity to another.
You don’t watch the clock waiting for the next block.
Primordia isn’t lived through a rigid agenda.
It’s lived with presence, curiosity,
and the feeling of being exactly where you’re meant to be.
Technology that returns to the land
Startups, artificial intelligence and nature working in the same direction.
At Primordia, we don’t understand innovation as something separate from nature.
We see it as a tool to care for it better.
Here, artificial intelligence isn’t presented as an end in itself,
but as an ally of the territory:
to improve agriculture, optimize resources, protect ecosystems, rethink energy,and create smarter, more human development models.
Technology-based startups coexist with the landscape, with local producers,
and with people who have known the land long before algorithms existed.
Our mission is clear:
that artificial intelligence helps nature,not the other way around.
That technology doesn’t invade the territory,but accompanies it.
Primordia is the meeting point
where future and landscape stop competing and begin to collaborate.
